Our target audience is 15 - 21 year old's among both genders and across a range of different social backgrounds and classes. We chose this bracket because of the people we know who listen to this particular band, many of our friends know and enjoy listening to The Hunna and they are all from this specific bracket. Also, I attended Community Festival in July and many of the people listening to The Hunna came from that age bracket and they were spread across both genders and all social classes. Although our target audience appears to be rather broad the audience who listen to the alternative genre are more niche than say that of the pop genre.
From talking to our focus group, two of the four people included in this group enjoy alternative music as their favourite genre to listen to. Therefore their opinions on what we should include in promotional music videos is something we have already taken on board and when creating our storyboards and final ideas we are planning on incorporating into our project. Ideas such as; paint powder smoke and certain visual affects that keep teenagers with short attention spans engage. To make our final piece accessible and relatable for the target audience we have chosen and specifically people who enjoy indie/alternative music.
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