Focus Group Profiles

Name: Rhiannon Millard 
Age: 17
Gender: Female  
Favourite Genre of Music: Indie 
Favourite Artist: Catfish and The Bottlemen 
Favourite Promotional Music Video: Walk The Moon, Shut Up and Dance
What Do You Look For in Music Videos: I look for videos that are fast paced in their editing and that are exciting. I also love it when the set and the visuals are very aesthetically pleasing.
How Can We Relate it to Our Target Audience: Make the themes of the video accessible or universal to teenagers, include iconographic objects that teenagers relate to e.g. paint powder smoke that is used at concerts.

Name: Amy Green
Age: 17
Gender: Female 
Favourite Genre of Music: Alternative/Indie 
Favourite Artist: The 1975 
Favourite Promotional Music Video: The 1975, Girls 
What Do You Look For in Music Videos: An interesting story-line or narrative that matches the song, and a good visual representation of the lyrics or style of the song. 
How Can We Relate it to Our Target Audience: Relate it to the target audience, make sure the concept of the video is simple and make sense so that people don't get confused when watching it. Also, make sure it has themes that people our age range would relate to by using interesting techniques and certain visual choices to keep the audience engaged due to the typical short attention span of teenagers. 

Name: Joe Saunders
Age: 20
Gender: Male 
Favourite Genre of Music: Rock 
Favourite Artist: Disturbed
Favourite Promotional Music Video: Disturbed, The Sound of Silence 
What Do You Look For in Music Videos: Something that is engaging, I also enjoy something that is creative with the editing and camerawork it uses. Interesting locations and characters also make me want to watch the music video.
How Can We Relate it to Our Target Audience: Do something that stands out, make something different and unique but equally something that can be appreciated across your chosen target audience. 

Name: Ben Cox
Age: 17
Gender: Male 
Favourite Genre of Music: Classic rock
Favourite Artist: Cypress Hill 
Favourite Promotional Music Video: Cypress Hill, Insane In The Brain   
What Do You Look For in Music Videos:Videos that tell an interesting story that is easy to follow tend to be more engaging to watch.
How Can We Relate it to Our Target Audience: Including parts in the video that would be relatable to the age range.