Pitch

Pitch - 

Storyboard

Animatic Storyboard

Risk Assessment

Risk Assessment - 

Location – Windsor (The Brocas, Windsor High Street, Eton Bridge and The Riverside)

Production Title – The Hunna, Brother

Date of Filming – Friday 27^th October

Group Members – Abbie Goddard and Chloe Hughes 

Props Research

Props - 

We don't have many props due to the costs involved but we do have a few that are crucial in the storyline of the promotional video. Our main prop is smoke flares, these are commonly used at festivals and they emit a harmless coloured smoke. We have chosen the colours blue and orange due to the connotations of these colours and how they compliment to storyline behind our chosen song. Additionally, we will have a mobile phone to be used by the actors as it is a common device used among teenagers to make it more realistic and relatable. Furthermore, we will have a clapperboard to be used at the beginning to detail the type of production and to introduce the story and song. 

Location Research

Location Research -

Our main location is Windsor and we will be filming a variety of places in the town. We chose this location as it has both urban and rural environments to make our video look more complex. We will be filming at; The Brocas, Eton Highstreet, Eton Bridge, the train station and the riverside. 

The Brocas is where we will be filming the majority of the video, we chose this area because it is secluded yet easy to access. The limited amounts of pedestrians mean it will be easy and convenient to film. However, although other area's such as the train station and the high street will be more crowded we will film at times when it is less busy to avoid crowds of people.

The Brocas:

Eton Bridge:

Train Station:

Costume and Makeup Research

Costume and Makeup -

For the costume, we will have rather simplistic clothes that are naturalistic for our protagonists. Black jeans will be worn throughout but we will have several different tops and jackets when filming shots that are part of the memory sequences. Also, when they are using the flares in the chorus they will be wearing neutral tops to make the colour stand out even more. Regarding make - up, we will use no makeup as we believe it isn't required for our actors. 

Casting Research

Casting - 

Regarding our casting, we wanted to choose people who had an interest in the alternative genre. This would mean that when it came to filming the performance would look more realistic because the people in the video would enjoy the music. Also, confidence. Even if our actors didn't have performing experience as such we wanted them to be confident in front of a camera. Finally, due to the basic story behind the song we wanted them to be male and brothers. 

Therefore our chosen actors our Ben and Jack Thompson who are twin brothers. They are both extremely confident and love the band we have chosen meaning the lip syncing will be more realistic. Also, their style and appearance are similar to that of the band itself, this will make our promotional music video, magazine and digipak more true to the genre. 

Ben Thompson:

Jack Thompson:

Mood Board

I decided to do a mood board to present some initial ideas we had that are related to both our main and ancillary tasks to display our thoughts in a visual way. Location ideas, colours, props and concept ideas for our promotional videos have been included to show the basis of our thinking and ideas. This helps us when planning as we have ideas not only in word but also something that can visually represent what we are thinking and planning. 

Initial Ideas - Promotional Digipak

Idea 1 - 

Idea 2 - 

Idea 3 - 

We have a variety of ideas that are related to our ideas and visions for our promotional music video and magazine advertisement. We don't want everything to look identical but we wanted similarities in everything we are producing. For example, colours, blues and oranges are colours we are trying to incorporate in our work as a continuous theme. Although a couple of our designs don't include these colours other aspects such as the relationship between the two brothers and setting/locations are included to create connections between the digipak, magazine advertisement and the promotional music video. Certain photos that aren't our own such as in 2 and 3 will be altered and when we film with we will take similar pictures with our own actors that we can include so changes will be made. 

Initial Ideas - Promotional Magazine Advertisement

Idea 1 - 

Idea 2 - 

Idea 3 - 

The relationship between brothers is the central theme again in these  poster, the colours of blue and orange where chosen because of their meaning and this links with the relevance they will have to our music video. Blue symbolizes; trust, loyalty, wisdom, confidence, intelligence, faith and truth. And orange symbolizes; joy, warmth, creativity, success, change, encouragement, determination, balance, freedom, expression, happiness and fun. 

Although not all of these meanings will be relevant to our promotional video, digipak and magazine advertisement, emotions such as; trust, loyalty, change, expression and determination our concepts that we believe the song we have chosen depict. 

Initial Ideas - Promotional Music Video

Idea 1 - 

Video following two brothers, very much a concept based video with a variety of different shots and changes in pace. Smoke flares used at choruses in different colours (blue and orange) to represent different emotions and be relatable for our target audience. Different locations used and it will be set in the evening to create a more atmospheric music video. The brothers are the focus of the video throughout and are seen to have a close relationship.

Idea 2 - 

The brothers together in the chorus alone the rest is of him alone having a hard time replaying his separation from his girlfriend that led him to feel this way. Multiple locations and more characters showing both past and present events to give more background to the characters and what they have experienced. Wants his brother to be there but on the final shot his brother appears behind him and it cuts to black - more narrative based.

Idea 3 -

Based on the concept of the past, memories of their relationship together as brothers being a prominent element to the video. Black and white for memories of them together, flares used in chorus - them together (dream-imagination) but edited to be black and white with the colours of the flares only being shown. More emotive and from the perspective of one brother but depicting their relationship both past and present. Shots of them where they used to go together and now him there on his own. 

Idea 4 -

The brother's break up with his girlfriend is the more central story line, his relationship with his brother is touched upon and is only really incorporated towards the end of the video when he reaches his breaking point and reaches out to his brother for help. 

Focus Group Profiles

Name: Rhiannon Millard 
Age: 17
Gender: Female  
Favourite Genre of Music: Indie 
Favourite Artist: Catfish and The Bottlemen 
Favourite Promotional Music Video: Walk The Moon, Shut Up and Dance
What Do You Look For in Music Videos: I look for videos that are fast paced in their editing and that are exciting. I also love it when the set and the visuals are very aesthetically pleasing.
How Can We Relate it to Our Target Audience: Make the themes of the video accessible or universal to teenagers, include iconographic objects that teenagers relate to e.g. paint powder smoke that is used at concerts.

Name: Amy Green
Age: 17
Gender: Female 
Favourite Genre of Music: Alternative/Indie 
Favourite Artist: The 1975 
Favourite Promotional Music Video: The 1975, Girls 
What Do You Look For in Music Videos: An interesting story-line or narrative that matches the song, and a good visual representation of the lyrics or style of the song. 
How Can We Relate it to Our Target Audience: Relate it to the target audience, make sure the concept of the video is simple and make sense so that people don't get confused when watching it. Also, make sure it has themes that people our age range would relate to by using interesting techniques and certain visual choices to keep the audience engaged due to the typical short attention span of teenagers. 

Name: Joe Saunders
Age: 20
Gender: Male 
Favourite Genre of Music: Rock 
Favourite Artist: Disturbed
Favourite Promotional Music Video: Disturbed, The Sound of Silence 
What Do You Look For in Music Videos: Something that is engaging, I also enjoy something that is creative with the editing and camerawork it uses. Interesting locations and characters also make me want to watch the music video.
How Can We Relate it to Our Target Audience: Do something that stands out, make something different and unique but equally something that can be appreciated across your chosen target audience. 

Name: Ben Cox
Age: 17
Gender: Male 
Favourite Genre of Music: Classic rock
Favourite Artist: Cypress Hill 
Favourite Promotional Music Video: Cypress Hill, Insane In The Brain   
What Do You Look For in Music Videos:Videos that tell an interesting story that is easy to follow tend to be more engaging to watch.
How Can We Relate it to Our Target Audience: Including parts in the video that would be relatable to the age range. 

Target Audience

Who is our target audience?

Our target audience is 15 - 21 year old's among both genders and across a range of different social backgrounds and classes. We chose this bracket because of the people we know who listen to this particular band, many of our friends know and enjoy listening to The Hunna and they are all from this specific bracket. Also, I attended Community Festival in July and many of the people listening to The Hunna came from that age bracket and they were spread across both genders and all social classes. Although our target audience appears to be rather broad the audience who listen to the alternative genre are more niche than say that of the pop genre. 


From talking to our focus group, two of the four people included in this group enjoy alternative music as their favourite genre to listen to. Therefore their opinions on what we should include in promotional music videos is something we have already taken on board and when creating our storyboards and final ideas we are planning on incorporating into our project. Ideas such as; paint powder smoke and certain visual affects that keep teenagers with short attention spans engage. To make our final piece accessible and relatable for the target audience we have chosen and specifically people who enjoy indie/alternative music. 

Brother by The Hunna - Song Analysis

The Hunna - Brother

'Brother' by The Hunna was released along with their entire first studio album '100' on 26th August 2016 and got to 13 on the UK charts. The song has been played 1,341,165 on Spotify alone. The song describes a relationship between two brothers, their journey, the trouble's that they face and how together they overcome them. 

Although it isn't their most well known song, it is still popular among fans and represents the alternative/indie genre well. 

Lyric Analysis - 

Audience Theory

This my prezi presentation for Audience Theory and what I have learnt from researching more into this topic for my coursework.