- A type of packaging for DVDs or CDs, typically made from cardboard with an internal plastic holder for one or more disc.
- They are more vulnerable and likely to wear unlike other cases and packaging's
- They became popular with artists and record labels in the early 2000s
Conventions of a Digipak -
- Track list
- Album artwork
- Record label
- Extra information
- Barcode
- Artist/album name
- The normally have a gatefold like a book
- The outer packaging is made from card/paper and the inner packaging from plastic
Purpose of a Digipak -
- To promote an album
- To list the content of the album
- To make the CD eye catching so more people buy it
- To use to corporate identity of the artist/band as a recurring theme
- To tell us something about the musician and the music behind them
- To use art and images to express a message
- To store additional promotional materials, such as sleeves within the digipak could include booklets and posters
- To attract not only fans of the music but a wider audience
Examples of Digipaks in the alternative genre -
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