- Clear narrative and original concept which will be relatable to your target audience
- Locations have good correlation to the storyline and nothing seems out of place or used because you had lack of imaginative ideas
- However, to improve you could have a variety of different paces of shots, and make them different lengths so it isn't always repetitive
- Also, to make it more engaging for those watching shots with more movement and effects that could be added during the editing process will boost up your marks and make it more creative
Focus Group Responses -
Amy:
- Understandable narrative and easy to follow, the use of one single character made the storyline made it someone you become invested in
- The montage when there is an instrumental towards the end of the song was enjoyable as you could recap the storyline before seeing the outcome of the character
- As an improvement, I would add a bigger variety of shots and make some differentiation between the shot lengths and movement of the shots
Rhiannon:
- I really like the narrative of the music video and the pace throughout the video as it fits in well with the song
- The pace isn't too fast which allows the audience to focus on the protagonist and the story that is being told through her
- To improve some shots are rather repetitive so maybe try and have a wider variety of shots
Ben:
- It was really good
- The video and narrrative goes well with the song which for me is the best part about it
- To make it better, maybe make it clearer what is happening as at certain moments it isn't always clear
Joe:
- I liked the over the shoulder shot looking at the dog as it is asthetically pleasing
- I enjoyed it, it was a good pace as the song wasn't too fast
- As an improvement, I would have more shots that are moving instead of one's that are static
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